Snap Launches Lens Studio on iOS and Web Easier Than Ever to Create Your Own AR

Kattiya Jantas
Jun 5
2 min read

Snap is expanding access to augmented reality (AR) creation with the release of a new version of Lens Studio—available both on iOS and web browsers. Designed to be easier and more accessible, the new Lens Studio makes it possible for anyone—not just professional developers—to create AR Lenses for Snapchat in just a few minutes.

Snap Launches Lens Studio on iOS and Web—Easier Than Ever to Create Your Own AR

From Pro Tool to Open AR Platform

For the past 8 years, the desktop version of Lens Studio has been a go-to tool among professional AR developers. Over 400,000 creators worldwide have used it to build cutting-edge AR experiences for Snapchat, partner apps, and Snap’s Spectacles devices.

Now, Snap is making AR creation even more inclusive by launching Lens Studio on iOS and web, so users of all skill levels can build and share AR content—without any technical background.

Key Features of Lens Studio on iOS and Web

AI-powered AR effects: Just type a description of what you want, and the system will auto-generate a custom Lens for you
Add your Bitmoji: Animate your Bitmoji character—make it dance, emote, or interact in fun ways
Use trending templates: Create stunning Lenses instantly using popular templates without starting from scratch
Create from anywhere: Whether you're at your desk or on the go, you can create and share AR Lenses anytime

Snap’s Continued Commitment to AR

While other platforms like Meta have scaled back AR efforts—closing Spark AR—Snap continues to invest in AR innovation. The company supports both professional creators and everyday users, keeping AR tools open and evolving.

Snap also announced new developer features, including:

Turn-based gameplay systems
Customizable character controllers
Special tools for building Bitmoji-based games

Making AR Creation More Accessible for Everyone

With Lens Studio on iOS and web, Snap is taking a major step toward democratizing AR. Whether you’re a total beginner or a creative content maker, you can now build interactive AR experiences with ease.

If you’re looking for a fun, easy tool to express yourself or want to take your first steps in digital content creation, this is your moment to try it out!

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