.png){kind=logo}
Great News for Developers! Microsoft Store Now Offers Free App Submission Plus New Features to Boost Installs
- Kattiya Jantas
- 4 days ago
- 2 min read
At Build 2025, Microsoft unveiled game-changing updates that will transform how developers publish and grow apps on Windows forever! Whether you’re an indie developer or a company aiming to expand your global reach, this is an opportunity you don’t want to miss.
Free Microsoft Store Developer Registration Starting June 2025
From June 2025 onward, individual developers can register and publish apps on the Microsoft Store completely free with no credit card required. This removes barriers and opens the Windows ecosystem to everyone.
🔗 Get started here: https://aka.ms/microsoftstoredeveloper
Microsoft Store Growing Strong with Over 250 Million Monthly Users
Trusted by consumers and enterprises alike, Microsoft Store is a top platform for Windows app distribution. Leading apps like OpenAI, Docker, and Grammarly have reported:
13% increase in installs
24% increase in new users
Reduced security issues and outdated app versions
New Features to Boost Your App’s Reach and Engagement
Microsoft Store Web Installer
A new web-based installer you can embed directly on your website. It enables easy app installs even on enterprise devices where Microsoft Store is disabled.
🔗 Try it out: https://apps.microsoft.com/badge
Enhanced Discoverability via Windows Search
Powered by AI, the Microsoft Store now better understands user intent to help your app get discovered more easily through Windows Search and Store Search.
Enterprise App Distribution via Intune
Supports distribution of AI, Win32, and age-restricted apps with automatic updates for enterprise environments through Microsoft Intune.
App Campaigns Now Available!
Developers can create promotional campaigns across Microsoft Store and other Microsoft channels with built-in analytics to maximize reach.
🔗 Join Open Beta: https://aka.ms/appcampaigns
New Analytics Tools for Deeper User Insights
Acquisition Reports: Track Install Success Rates, failed installs, and uninstall trends.
Health Reports: Monitor app crashes, freezes, and compare app quality across versions and devices.
FastTrack Program for Companies New to Microsoft Store
Companies that haven’t published on Microsoft Store before can join the Microsoft Store FastTrack program for free preview support—from app submission and certification to launch.
🔗 Apply here: https://aka.ms/msstorefast
The Golden Opportunity for Windows Developers in 2025
If you have an app or are planning to build one, 2025 is the perfect time to join Microsoft Store and grow your app with new tools and no upfront costs.
Sources: Windows Developer Blog, TechCrunch
Comments